MK Taxi: Private Chauffeur Service 

MK Taxi Tokyo has developed a system to allow customers to use their mobile phones to find and connect with a cabin next to them, bypassing the dispatch center. The system, called personal driver (PCS), using I-MODE service NTT, which essentially turns mobile phones into small internet terminals. Operating from NTT to develop applications that […]

Distillers Delight in the U.K. 

Tony Hamilton, brand manager Distillers Delight in the UK, is preparing for his upcoming meeting with his boss, Charlotte Handy, managing director for the United Kingdom for the Global Distillers, Inc, one of the leading companies in the alcoholic drinks industry. The purpose of the meeting is to consider how well its brand made in […]

Nestle and Alcon–the Value of a Listing 

In response to the perceived undervaluation in capital markets, Nestle is considering the withdrawal of his support of Ophthalmology, Alcon, and must make a decision about the directory location. In the process, students are faced with a problem to deal with assessment of conglomerate or motions in the catalog in the U.S. compared with Europe, […]

Conflicting Interests in Taxi-Fare Regulation 

Explores the process of decision making by the government of Hong Kong to the 2003 New Territories taxi tariff reduction scheme. Under this plan, the government first decided to reduce tariffs for all new taxis areas by 20%, and then restored the old tariff levels for one month because of the protests of some taxi […]

Seeking Differentiation: Taxi Branding in Hong Kong 

Examines whether the taxi drivers in Hong Kong will differentiate their services. Bounded by fixed tariffs and license quotas set by the government, taxi industry finds it hard to compete either on price or service. The problem in Hong Kong is that most taxis parked taxi / ranks or on the street. Price and quality […]

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