In June 2010, Nasser Tavazo, one of the three owner / manager of brothers and Tavazo Iran Tavazo Canada Co. and Co, is considering the possibility of future expansion opportunities, including further international markets. Candidate cities of interest are the Los Angeles, Dubai and other cities with high Iranian diaspora. Another issue before where the owners were focused on a chain. If the family business, to use its limited resources to expand its retail business in several international markets, or expand their current retail / wholesale operations in Canada and Iran
goals this case are: (A), to discuss common problems that small businesses face when growing at international level and the effects of being a family business in the transition; (B), to provide a means for the development of criteria for selecting the market; (C), to emphasize the importance of attention in the value chain with respect to horizontal and vertical integration.
This case can be used in international business, strategic management and family business (entrepreneurship) courses. In international business, it can be used as the internationalization of the case and are in the early stages. In the course of the strategic management, it can be installed in sections on managerial preferences, or diversification. "Hide
by Paul Beamish, Majid E. Zarch Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: November 11, 2010. Prod. #: 910M93-PDF-ENG
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