Small firm operating in the U.S. prepaid-phone-card industry is considering a new $ 5 phone card for 60 minutes of service in Mexico. Group sales in the company believes that the card will be a success in the market. Brand Manager, are skeptical of the potential profitability of cards, was tasked with the analysis of their costs. Three carriers offer different bids for a new card. Students are introduced to a spreadsheet model to estimate the potential yield and the relative merits of the three proposals and single point estimates from numerous inputs. "Hide
by Robert I Carraway, Robert Jenkins Source: Darden School of Business 11 pages. Publication Date: July 19, 2005. Prod. #: UV1460-PDF-ENG
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