Tatiana Gschwend at the Head of Familitet: A Russian Social Innovation and Family Services Pioneer Case Solution
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: December 01, 2016
The case informs the story of Familitet, a little social business in Ryazan, Russia, and its CEO, Tatiana Gschwend. In the post-Soviet world, where organizations are still extremely standard, Familitet fills particular spaces. By using classes in family and perinatal yoga, speech treatment, and social abilities; arranging workshops on adult and marital psychology, sociology, and breastfeeding; and using the assistance of a midwife, Familitet has actually made its smudge as a path sports jacket. The case explains occasions that happened in 2015, when Familitet was experiencing the effect of the recession brought on by Western sanctions. That very same year, the business had actually been reached by a Kazakh business wanting to check out the possibility of opening a franchise - a chance that could be helpful to Familitet both throughout the crisis and over the long term. Tatiana and her group needed to choose the best ways to react to the dilemma by adjusting their organisation design in Ryazan and selecting the optimum organisation design for the Kazakh market.
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