Tata Nano: The People's Car that Promises to Reconstruct the Automobile Industry Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

This instance along with the parallel three-segment theory-relying movie details Tata Motors' strategic move to develop and inaugurate the Tata Nano and the triumphs and delays of the Tata Nano team in actualizing this particular move. The case and Part-one of the theory-based video first appraise how the Tata Nano was imagined based on non-customer insights from an alternative business - the two-wheeler market and a tactical price was set against choices to gain the mass of target buyers. The case - and part two of the theory-based picture afterward demonstrate the method by which the Tata Nano team complemented its powerful value proposition with a feasible profit proposition by pursuing target-based costing to deliver extraordinary buyer utility at the cost set that was tactical.

Eventually, the case in point and part-three of the theory based movie analyze discrete components of the Tata Nano's folks proposition to identify the foremost reasons for the reverse it experienced in executing the planned move, illustrating the importance of fitting powerful value and gain proposals with an equally persuasive people suggestion to ensure the triumphant performance of a blue ocean strategy. The three-part theory based film, which monitors the Tata Nano strategic move from conception to execution, is based on first-hand research and face-to-face interviews. A thorough teaching note also accompanies the case.

Tata Nano The People's Car that Promises to Reconstruct the Automobile Industry case study solution

PUBLICATION DATE: August 26, 2013 PRODUCT #: INS262-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION