The case checks out how Tata Motors, India's biggest vehicle business, established the Nano, the world's most inexpensive car. The case concentrates on the translation of Ratan Tata's (Chairman of Tata Motors) vision of a safe inexpensive car for the masses by Ravi Kant, Handling Director of Tata Motors into the Nano Task.
The case raises anxiety around breaking the cost - quality obstacle and altering existing internal procedures to accommodate advanced originalities. The issue of success - Tata Nano was a runaway bestseller - left Tata Motors disputing how huge a bet they ought to make on the Nano and exactly what sort of capability dedication this needs.
Tata Nano - The People's Car, Spanish Version case study solution
PUBLICATION DATE: April 20, 2010 PRODUCT #: 711S33-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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