IMD-3-1947 © 2008
Chakravarthy, Bala; Coughlan, Sophie
The Tata Nano was introduced by Tata Motors, a member of the Tata Group in January 2008. Ratan Tata, chairman of the Tata Group, which was extensively appreciated for its socially accountable company practices, had actually personally promoted the Nano's development in the belief that it would reinvent the movement of the middle class in India. While Tata Motors had actually been provided monetary rewards to find to West Bengal, the business likewise wanted to play an active function in the re-industrialization of the state and contribute to the financial development of the area.
Nano provided the middle class Indian a more secure option to bring his household of 4 on a 2 wheeler. The business situated its Greenfield factory in West Bengal, once again to assist establish backward areas of that Indian state. There were difficulties to the Nano task from political leaders and conservationists worried about the effect of the job on subsistence farmers.
Tata Nano Dilemmas In Sustainable Development case study solution
Subjects: Tata Group; Tata Motors; Tata Nano; Strategy; India; Automobile industry; Passenger car manufacturer; Small car; Corporate responsibility; Sustainable development; Political context; Social legitimacy
Settings: India; Automobile industry; Revenues: US$8.4 billion (2008), Employees: 22,349; 2006-2008
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