The case analyzes a competitive circumstance in the market for Scotch whisky in Thailand. 2 multinationals defend market show an intricate portfolio of items under the Chivas Regal, Johnnie Walker, and Ballantine brand. Students have to comprehend a broad variety of branding, customer habits, prices, and governing concerns in order to reach suggestions for Chivas Regal to resist current gains of Johnnie Walker.
The case can be taught with a concentration on the Chivas Regal 12 Year item and suggestions for its development, however likewise can be taught as a wider portfolio case, with students lining up a portfolio of Chivas and Ballantine items at various quality levels to make the most of sales and earnings
Tartans in Thailand Pernod Ricard's Thai Whiskey War of 2007 case study solution
PUBLICATION DATE: April 01, 2010 PRODUCT #: KEL502-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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