This exercise asks students to develop criteria that Target Stores should be used in the assessment of strategic alliances to support its brand positioning as a shop where you can "expect more. Pay less." Students are then asked to propose a new strategic partner for the purpose, which meets the criteria they identify. Background information on the Target "guest" and the past of a strategic alliance provided. "Hide
by Alice M. Tybout Source: Kellogg School Management 4 pages. Publication Date: January 1, 2007. Prod. #: KEL314-PDF-ENG
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