Within 10 months of Gregg Steinhafel takes over as CEO of Target, the U.S. was involved in the most significant economic downturn in 50 years. Top rival Wal-Mart has been positioning itself well crisis, while same store sales began to slip. While Steinhafel said that long-term target strategy and positioning were right, he thought a set of strategic and operational objectives. A target has the right combination of offensive and defensive tactics to survive the recession and position themselves for a possible economic recovery? How far can go to target emphasizing low cost "pay less" side of its slogan without undermining the basic promise of offering unique and high-quality products that customers do not see in other budget retailers? Will the benefits of adding fresh food general merchandise Target outweigh the associated problems? "Hide
by Ranjay Gulati, Rajiv Lal, Katharine Ross Source: Harvard Business School 28 pages. Publication date: Mar 12, 2010. Prod. #: 510016-PDF-ENG
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