In the B case, bitter competitors Yu Feng and Jiang Nanchun decide to merge their two businesses. This is an uncommon actions because both guys are successful entrepreneurs who are pleased with their individual successes.
They both assume that the amalgamation will go smoothly. Also have a look at the A (UV1236) and C (UV1238) cases.
Target Media (B) case study solution
PUBLICATION DATE: January 17, 2008 PRODUCT #: UV1237-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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