As at 29 December 2014, the currently appointed CEO of Target Corporation, headquartered in Minneapolis, Minnesota, requires a hard decision about the Canadian operations of the company. After the establishment of 133 shops since 2013, Target Canada has been plagued with operating challenges, bad sales and intensifying rivalry and has reported deep losses amounting to over $1.36 billion.
Should the business stay in Canada knowing that profitability is still many years away or depart Canada and leave all plans for international expansion? To complicate matters further, the parent corporation is struggling in the United States and investors have run out of patience. It is apparent that the company has to shift direction, but when and how to do so is enigma.
Target Corporation The Canadian Decision case study solution
PUBLICATION DATE: July 31, 2015 PRODUCT #: W15334-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION