Target Corporation is concerned that the company may be excluded from one of the most profitable and attractive product categories, video games and game consoles, as these products are more and more move to digital distribution model. What steps should be taken to the company to maintain its relevance and create a sustainable competitive advantage, and how these trends play out? What are the implications for multi-channel online and offline format portfolio in the future? "Hide
by Richard E. Wilson Source: Kellogg School Management 25 pages. Publication date: April 02, 2010. Prod. #: KEL442-PDF-ENG