Target Corporation has succeeded to retain the position of fourth largest retailer in the US market. The company started to globalize in 2013, when it opened its 125 stores in Canada. However, the top executives expected that this initiative would generate an annual revenue of $1 billion, but by the end of the year the company suffered from the loss of $300 million and the plan of Canadian expansion did not meet with the objectives and failed.
The executives after this massive loss decided to appoint a new president for Target Canada, who could turn around the Canadian stores to meet the objectives. The newly appointed president had to analyze the root causes of this failure and had to design the strategies that could produce the highest return in the short term and the best strategic position for the long term.
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