In 2013, Target Corporation, the fourth-biggest retailer in the United States, launched its first international expansion by opening 125 stores in Canada. Senior executives anticipated that Target Canada stores would create $1 billion in annual revenue.
However, by late 2013, after losses of more than $900 million, it became obvious the Canadian expansion had failed. As a consequence of the shops' functionality, Target has named a new president of Target Canada, who was challenged to turn the Canadian stores performance. The new president must examine the situation and choose the best strategy to provide the maximum yield in the short term and also the finest strategic positioning for the long term.
Target Canada case study solution
PUBLICATION DATE: January 27, 2015 PRODUCT #: W14656-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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