Taobao vs. Ebay China Case Solution
By 2008, Jack Ma, CEO of Alibaba.com Inc., remained in a position to think about ways to strengthen Taobao's dominant position in China's online consumer-to-consumer (C2C) market. Ma and his business had actually come a long way given that May 2003, when they initially released the Taobao site. At that time, eBay China controlled the recently established market, holding over 70 percent share. It had actually gone into China with its acquisition of the start-up EachNet, and was actively building on that business's first-mover benefit. By 2006, Taobao surpassed eBay China, requiring eBay China to practically leave the Chinese market. Eventhough eBay would nominally constantly run in China, it was not an issue in Ma's prepare for Taobao ¯ which by 2008 held over 80 percent of the marketplace. How had this upstart business overpowered the world's most powerful gamer in the online C2C area and how would Ma satisfy the continuous pressure to create profits?
This is just an excerpt. This case is about Business
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