Tamago-I is a family run business located in Tokyo, Japan. The company has captured a unique position in the market of sales of finished lunch boxes to business professionals, while maintaining high quality and delivery reliability. To Tamago-I to ensure a high level of customer service, it has created an operational culture where those who deliver orders to participate in the evaluation of consumer demand, and please those who supply food materials must be able to respond to changes in demand on a daily basis, and those planning to production and distribution schedule must anticipate and adjust in real time. Tamago-I compete with stores that offer less variety in their menu options during the month, the stock to be a popular choice, and tend to have long lines at lunch rush. However, Tamago-I faced many challenges -., Including forecasting of demand, supply planning and long-term strategic planning "Hide
by Jin Whang, Shinya Fushimi, Jason Kaminsky, Veronica Rocha, John Tsou Source: Stanford Graduate School of 11 pages of business. Publication Date: September 9, 2007. Prod. #: GS60-PDF-ENG