Tale of Two Turnarounds at EDS: The Jordan Rules Harvard Case Solution & Analysis

The case briefly describes the history of Electronic Data Systems (EDS) for Ross Perot and GM to the turn at the beginning of a tumultuous decade in the late 1990s. At the turn of the century approached, EDS made important strategic blunders, such as the lack of opportunities in the Internet space, overlooking the beginning of client-server, and can not get the basic Y2K-projects. The company tried turnover, replacing general manager Dick Brown, whose leadership helped streamline the sprawling company. Despite initial successes, possession Brown ultimately failed, mainly because of its refusal to recognize the growing Indian market and its willingness to buy the business by the margin of the company. Catastrophic multibillion Navy and Marine Corp Intranet contract typical type of high-profile transactions, Brown pursued, often increasing the share price in the short term, EDS and eroding its short-term cash flow and profitability in the long term. EDS management have gone through several stages of the process of turning: blind phase, the inactive phase, and the faulty phase of action, while Michael Jordan Brown replaced as CEO and put in place a three-tier operational, strategic and financial turnover "Hide By James Shein, Rebecca Frazzano, Evan Meagher Source: Kellogg School Management 24 pages. Publication Date: Mar 08, 2010. Prod. #: KEL425-PDF-ENG

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