The role of intermediaries in the distribution of electronic components industry, and describes the operations of two of these distributors. Serves as a vehicle to discuss the functions provided by distributors in the channel. Also allows students to understand the differences between distributors and discuss how each of them will deal with issues such as consolidation and rapid growth of the Internet. Also introduces students to the complexity of managing the operations of a small distributor. "Hide
by Ananth KR, Bharat Rao Source: Harvard Business School 20 pages. Publication Date: Feb 04, 1997. Prod. #: 697064-PDF-ENG
Related Case Solutions & Analyses:
ProntoWash: Washing the Worlds Cars to a Tango Beat
Rubbish Boys
Managing Pibrex Russia (A): New Crisis Old Grievances
New Business Investment Co.: October 1997
That’s not fair! Clarifying copyright and trademark fair use for business managers
Sustainability at IKEA Group: Video Supplement
The Cage-Free Egg Movement
Beech-Nut Nutrition Corp. (B)
hypios: Seeking a Business Model for Open Innovation
First Mile Innovation (A): Social Capital Based Value Chain Aggregation – Assessing Energy Ventures in Emerging Markets
