This case traces why the $ 1 billion women's clothing retailer, decided to attract younger customers, what went wrong, and the measures taken to recover. By the end of 1999, the company re-established itself and is faced with a number of opportunities for growth and the need to decide on the best course of action. "Hide
by V. Kasturi Rangan, Marie Bell Source: Harvard Business School 23 pages. Publication Date: January 26, 2000. Prod. #: 500082-PDF-ENG
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