The global apparel industry is known to be buyer-driven industry, led by retailers, marketers and branded manufacturers. In the United States, in particular, a few giant retailers (Wal-Mart, Sears, Kmart, Dayton Hudson, JC Penney), which account for over two-thirds of all clothing sales, dominate the industry. In recent years, these companies have more detailed information technologies to gain knowledge of the market to optimize their value chains, and manage its extensive global supply chain. In response to market demand, TAL Garment Co., Ltd (TAL), not the name of Hong Kong clothing manufacturer, has developed a sophisticated information management system for supply chain management for its retail customers, thus strengthening its position in the apparel value chain. Taking ownership of customer orders, inventory management, shipping and send out, the manufacturer has gained valuable real-time access to market information, which allows him company in the development and testing of business marketing. Explores how the traditionally weakest member in the garment industry uses it to gain a competitive advantage in the highly competitive global market. "Hide
by Ali Farhoomand, Phoebe Ho Source: University of Hong Kong, 11 pages. Publication Date: January 11, 2005. Prod. #: HKU358-PDF-ENG
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