Suitable for MBA, Executive MBA, GEMBA and educational programs, this case is used CEMEX, a global manufacturer of cement, based in Mexico, to prepare the ground for the deployment analysis of growth through acquisition strategy. It offers a discussion of the overall strategy of the company to acquire a global scale, rather than growing organically and makes it possible to present the major financial, marketing and operating conditions, which can be explored in the following classes. The material includes the PMI process, which further allows the discussion of this technique. The case starts with a conference call and another barrage of questions for the CEO Lorenzo Zambrano for his bid to buy Australia-based Rinker Group in October 2006. Up to this point, CEMEX had a long habit of buying a business in emerging markets, this acquisition would be a departure from that strategy. If the deal goes through, it will be the largest acquisition in the history of CEMEX, and he would be among her few forays into developed market other than in the neighboring United States. The company has grown exponentially and successfully. Why this effort to be different? Acquisition was a good idea or not? And if so, how would Zambrano and his leadership team to convince Wall Street and the other out of it? "Hide
by S. Venkataraman, Giorgos Allayannis, Gerry Yemen Source: Darden School of Business 27 pages. Publication Date: December 5, 2011. Prod. #: UV6381-PDF-ENG
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