In September 2010, faced with the growing threat from social gaming companies like Zynga, Ben Feder, CEO of Take-Two Interactive Software. Inc, was to solve the long-term strategy of the video game company. As a publisher of traditional games for Xbox 360, PlayStation 3 and Nintendo, Take-Two had several popular video games such as Grand Theft Auto, to its credit. However, the video game industry is going through an important transition. In addition to digital downloads and cloud gaming, casual and social games have been changes in the video game industry. Electronic Arts, one of Take-Two's main competitors, has acquired social gaming company in November 2009 for $ 400 million. In August 2010, Disney bought another social gaming company for $ 763 million. Social games have been developed, marketing and monetization is very different from traditional console games. If Take-Two to follow the lead of their competitors and continue to focus on its core business?
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by Sunil Gupta, Kerry Herman Source: Harvard Business School 20 pages. Publication Date: 13 October 2010. Prod. #: 511002-PDF-ENG
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