Takashimaya, the largest department store in Japan, suffering from declining sales. Director General Koji Suzuki could initiate changes to cut costs. However, Suzuki need to come up with a strategy to increase sales, especially in clothing, which included the largest segment. Detailed description of the company's efforts to develop its own brand of clothing. "Hide
by Rajiv Lal, Masako Egawa, Chisato Toyama Source: Harvard Business School 31 pages. Publication Date: June 16, 2006. Prod. #: 506054-PDF-ENG