Taj Hotels, Palaces and Resorts has introduced a new brand architecture to counter the lack of differentiation and positioning its confusing mixed brands. After starting the economy and a high quality brand, it trembled on the launch of its upper upscale and luxury brands. Case shows, marketing and organizational issues hybrid strategy to expand the brand, which is between the 'house of brands "and" branded house ".
To enhance their effectiveness, color cases should be printed in color. "Hide
by Rohit Deshpande, Mona Singh Source: Harvard Business School 16 pages. Publication Date: September 28, 2010. Prod. #: 511039-PDF-ENG
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