To exploit their effectiveness, color cases ought to be printed in color. The Taj Hotels, Palaces, and Resorts introduced a fresh brand architecture to counter lack of disconnected and distinction positioning of its mixed bag of brands.
It dithered over the start of its upper upscale and luxury brands after launching a market and an upscale brand. The case represent the advertising and organizational challenges of a hybrid brand extension strategy that lies in between a 'house of brands' and a 'branded house'.
Taj Hotels, Resorts and Palaces case study solution
PUBLICATION DATE: September 28, 2010 PRODUCT #: 511039-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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