After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was finding a change. After four decades of routine double-digit increase the sector was growing-but now at a considerably slower speed.
In 2004, the China marketplace was entered by TSMC, the world's second greatest for semiconductors, by constructing a fabrication plant in Shanghai. Was China the marketplace chance which TSMC could bet on for growth, or should its strategy be to concentrate on innovation and new product development?
PUBLICATION DATE: January 30, 2008 PRODUCT #: 308057-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
Related Case Solutions & Analyses:
Advance Technologies
The Bayan Tree
From Conflict to Balance: Mastering Creative Tension
Kathy Giusti and the Multiple Myeloma Research Foundation
Are Voting Guidelines Ruling Your Business?
Billy Beane and the Oakland Athletics (A): Disruptive Innovation in Major League Baseball
Barbara Lynch Gruppo: An Entrepreneurial Journey
Bolt Newspapers: Is There a Future in Print Media?
From Blues Brother to Industry Leader: Growing Revenues at ParkNPool
Haynsworth’s: Should I Stay or Should I Go?
