President construction Taino must make several strategic decisions that may lead the company during very difficult times for the construction industry - globally and locally. He is trying to find ways to capitalize on innovation companies and international benefits. At the same time, he tries to adapt the company to the needs of the local market, which requires less and simpler products. To do this, management must assess the level of risk inherent in the company's portfolio of innovations, assessing the market potential for these products, which define how strategically position products in the markets and make a sober assessment of the financial company strength. The case can be used in the management of innovation policy, as well as international business or marketing strategy or integrative course strategy. This can also be used in the family business. It attaches itself to be used in organic products / stability of the module. Objectives case are: 1) to enable students to analyze the innovation of the company portfolio and, in particular, the level of risk associated with the market opportunities 2) to explore how innovative international strategies can help a company survive the unfavorable conditions of the local market, although it may add to the overall risk innovative portfolio 3) to demonstrate the company committed to eco-friendly products that allow for discussion of sustainability in the construction industry, as well as how that is considered a "green product" Some stakeholders are not considered to be a green product to other 4), to show how difficult relationship between the company's customers / competitors / partners and how the government initiative to offer opportunities and challenges for the company 5) offer the possibility of carrying out of financial performance analysis. "Hide
by Carmen Rios Figueroa, Julia Sagebien Source: Richard Ivey School Business Foundation 16 pages. Publication Date: October 7, 2010. Prod. #: 909M85-PDF-ENG