As a joint-stock insurance company in China, with both state-owned enterprises and foreign firms as investors, Taikang Insurance was becoming a power in the business. It not only struggled with well-entrenched state-owned rival but it was also see as an entrepreneurial unknown.
With the insurance landscape in China escalating rapidly competitive, Taikang has had to be pioneer and calculated in its being able to keep its place as the fourth biggest insurer in China. A solid foundation was laid by Chairman Chen Dongsheng when he started Taikang in the year 2006, what will he do going ahead to enable Taikang to prolong to stand out in the crowded field?
Taikang Insurance Standing Out in China's Crowded Insurance Market case study solution
PUBLICATION DATE: January 30, 2012 PRODUCT #: 312109-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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