Realities put the tactics of people dead end at the corporate firing line every day. Turbulent market today, and the growing complexity of the business do not help. And frontline managers and employees are the ones facing many of the problems in trying to make top management dreams. Particular attention should focus on the critical but often neglected issue of effective tactical implementation, including many of the misconceptions and the factors influencing its success or failure. Based on the current research program on marketing of the five key principles of the tactical implementation of the following, and then eight recommendations to help managers deal with this -. Recommendations that apply to all aspects of the business "Hide
by Thomas W. Porter, Stephen C. Harper Source: Business Horizons 8 pages. Publication Date: January 15, 2003. Prod. #: BH085-PDF-ENG
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