John Martin, Taco Bell CEO, brings the company in line with its competitors through a gradual change in the 1980s. In the early 1990s, it takes a breakthrough approach to improve service levels while reducing prices, providing a distinct competitive advantage. Demonstration of the power breakthrough thinking in the service and demonstrates the importance of a coordinated, comprehensive approach to implementation. "Hide
by Leonard A. Schlesinger, Roger Hallowell Source: Harvard Business School 31 pages. Publication Date: November 19, 1991. Prod. #: 692058-PDF-ENG
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