Taco Bell CEO, John Martin, boldly proclaims the growth target 200,000 access points in 2000 (the company was about 3,600 in 1991). To implement such an increase, Martin include philosophy of constant change. Implications for Taco Bell are major changes in the organizational structure, culture, human resources, technology and communications. In revising its market and "thinking outside the box" in all aspects of its business, Taco Bell hopes to become a "super brand" -. Surpassing not only the categories, but the industry as well as "Hide
by Leonard A. Schlesinger, Dena Votroubek Source: Harvard Business School 22 pages. Publication Date: 02 May 1994. Prod. #: 694076-PDF-ENG
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