Shade cases should be printed in colour, to maximize their effectiveness. Ardentec Corporation is a specialist in "wafer probing," a highly specialized market sandwiched between the "front-end" and the "back-end" of semiconductor manufacturing. Because the semiconductor industry uses modular processes and has standard containers for the interchange of work in progress, it's evolved to a highly horizontal construction where specialists like Ardentec can carve out exceptional market opportunities that are less appealing to makers that were incorporated.
The business has grown quickly, but its creators are faced with the challenge of how to maintain growth, as it begins to inhabit a substantial percent of the total available market. Do they integrate more into the backend, or should they try to do acquisitions in markets that are adjoining?
System on a Chip 2008 Ardentec Corporation case study solution
PUBLICATION DATE: August 25, 2008 PRODUCT #: 609026-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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