Syncra system makes Internet software that allows supply chain partners to compare different forecasts and production plans, identify the differences among them, and to deal with these issues. However, many potential customers Syncra believe that they will pay for the software, which will be beneficial to others, which makes the products Syncra in dubious investments. Syncra must find effective ways to solve this problem in the sales process. In addition, the company must decide how best to position their products in the market, where they have the potential to add great value. "Hide
by Andrew McAfee, Mona Ashiya Source: Harvard Business School 18 pages. Publication Date: March 26, 2001. Prod. # 601 035-PDF-ENG
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