Symyx is a science-based company to stand out from Berkeley. Its unique material technology has been used for 10 years, but the company needs a new business model. Company concept requires the invention of hardware and software to make high-throughput materials discovery, and business partnership model to support scientific and technological development. Public companies now have to find new ways to grow and Isy Goldwasser, one of the founders and the new CEO should lead the transition while preserving the unique research resources.
To enhance their effectiveness, color cases should be printed in color. "Hide
by H. Kent Bowen, Courtney Purrington, Thomas D Perry Source: Harvard Business School 24 pages. Publication Date: May 27, 2008. Prod. #: 608152-PDF-ENG
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