Management of one particular aspect of intellectual capital will be allocated here - preservation of organizational memory (OM) and its importance to the firm along with a flexible model of labor are increasingly used in the last three decades. The downside of flexible work arrangements is the loss hardly know-how and experience in the form of tacit knowledge. Oral surveys provide a powerful grip OM. Glaxo Wellcome has used this method to transfer tacit knowledge of the eight departing members of his planning department to 15 new employees, Kraft Foods, oral archive of the company was used to fashion a new marketing approach to the old products (cheese Cracker Barrel). Oral debriefing can also be used in the management of the project, because it helps companies to better learn from the experience - the discipline is overlooked by many firms, as well as victims of the mobile workforce. Ford interviewed 1,200 people in the team to monitor progress in the United States, Hungary, Ireland, Brazil, British Petroleum loans teaching history with savings of more than $ 20 million in three years. "Education Audit", the technique developed by London-based consultancy Pencorp, provides oral method of summarizing is particularly suited for project management. "Hide
by Arnold Kransdorff, Russell Williams Source: Business Horizons 6 pages. Publication Date: May 15, 1999 . Prod. #: BH026-PDF-ENG
Related Case Solutions & Analyses:
Migros
Career Central Corp.: Building Critical Mass
Motorola Wireless Data Group: The Envoy
Cole National Corp.: Turnover
Logistic Regression
Paid Search Advertising
Freemium Pricing at Dropbox
The KF40 Line of Automatic Coffeemakers
The Seven Questions of Marketing Strategy
Cherries With Charm: Turkey’s Alara Agri
