Describes a solution Sweco about to enter into the mud handling equipment industry (used in drilling oil wells). This interim solution in, and the case described Sweco existing business and industry dirt and competitors. Case contains enough data to calculate the cost of entry into a new industry, and predict the response of existing firms to record. "Hide
by Michael E. Porter, George S. Yip Source: Harvard Business School 21 pages. Publication Date: March 1, 1980. Prod. #: 380167-PDF-ENG
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