Swatch and the Global Watch Industry Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Reviews efforts Swatch, to change themselves in an increasingly competitive global watch industry. Provides extensive information about the history and structure of the global industry hours and highlights the reduction of time horizons, decision-makers face in developing a strategy and respond to changes in the industry. In particular, in the case discussed how technology and globalization have changed the dynamics of the industry and caused the company to reconsider their source of competitive advantage. Like other companies, Swatch faces a difficult decision to emphasize the breadth of the product or to focus on a few key brands. It also must decide whether to move from Switzerland to reduce the cost of production countries such as India. "Hide
by Allen Morrison, Cyril Bouquet Source: Richard Ivey School of Business Foundation 26 pages. Publication Date: September 23, 1999. Prod. # 99M023-PDF-ENG