In this, the second of two parts of a series of cases, the founder of which are initially Svedka solutions were the most important in launching his now successful product. He also examines the new elections he faces, including changes in distribution channels and additions to the product line. Suitable for both undergraduate and MBA level courses such as integrated marketing communications, it opens up new opportunities to discuss pricing, target, distribution, branding and promotion. See also "Svedka Vodka (A)" (UV4284). "Hide
by Ivy Zuckerman, Paul W. Farris, Rajkumar Venkatesan Source: Darden School of Business 12 pages. Publication Date: January 27, 2010. Prod. #: UV4285-PDF-ENG
