In this second part of the two-part case sequence, the SVEDKA creator examines which preliminary choices were most important in the launch of his now-successful item. He likewise checks out the brand-new options he deals with, consisting of modifications to the distribution channels and additions to the line of product.
Appropriate for both MBA- and undergraduate-level courses such as incorporated marketing interactions, the case provides chances to talk about prices, target, branding, promo, and distribution. See likewise "SVEDKA Vodka (A)," (UV4284).
SVEDKA Vodka (B) case study solution
PUBLICATION DATE: January 27, 2010 PRODUCT #: UV4285-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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