Indian wind energy company with global ambitions to be in the top three in the business around the world, Suzlon Energy Ltd (Suzlon) manufactures and sells turbines to harness wind energy product. Some of her clients are global and expect more global services (including prices) consistently across regions. Suzlon could consider a fast-growing business practice of the global account management (GAM) to meet those needs. However, this would be a new direction in the wind and Suzlon Energy have pioneered this. This poses a number of challenges, including convince senior management to approve a pilot exercise with key customers, as well as management and moral incentives within the organization and in other countries. "Hide
by Srinivas Sridharan, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: June 16, 2009. Prod. #: 909M37-PDF-ENG
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