The market leader has a strong ability of competitors to build oligopolistic segmented the market in their favor. Market leadership is the result of the marketing management process, including four stages: strategic vision, integrated planning, performance management, and marketing controllership. To some extent, market leadership is a natural sustainable. But there are natural processes that undermine the ability of the market leader to maintain his position. Discussed it involves a lot of questions. "Hide
by Benson P. Shapiro, 32 pages. Publication Date: November 5, 2003. Prod. #: 999009-PDF-ENG
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