Sustainability Strategy Of Coca-Cola Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

COMPANY PROFILE

Coca- Cola is one of the world’s largest beverage companies that was founded by John Pemberton in the year 1886, headquartered in Atlanta, Georgia, United States. Coca-Cola is also one of the leading manufacturer, distributor, and marketers of non-alcoholic beverage concentrates and syrups. Coca-Cola operates in more than 200 countries, and markets more than 2800 products and services with approximately 100,000 employees around the world. The mission of Coca-Cola is to provide quality products and services to its customers with value-added services to gain more customers and competitive advantage in the long run (Tucker, 1964).

Coca-Cola sells beverages concentrate and syrup to bottling and canning manufacturers, distributors, fountain retailers and fountain wholesalers. The best-known trademark in the world sold more than 400 brands in 200 countries to 5.8 billion people in more than 80 languages. Therefore, Coca-Cola is considered as the world’s largest soft drink company. Every year Coca-Cola sells approximately 800,000,000 bottles of Coke in the United States alone.

The objective of the company is to consistently maintain the consumer’s taste and brand image of Coca-Cola, in order to increase its productivity and profitability for the long-term. The beverages of Coca-Cola include 100% fruit juice, Coca-Cola Zero, Caffeine free Coca-Cola, Diet Coke, Water, Coffee, energy drinks, and tea.

Sustainability is in the heart of Coca-Cola, which helps the company to grow and prosper. With an enduring commitment to strengthening sustainable communities, Coca-Cola is focused on initiatives that reduce environmental footprints healthy living, support activities, create a safe and inclusive work environment for the employees and managers. The company operates in different locations and multiple local channels such as the company’s bottling partners operates manufacturing, package, and distributes the final branded beverage to the customers. Moreover, the vending partners of the company sell the products to the customers. Furthermore, the purpose if the company is to build a positive and constructive relationship with its customers, business partners, suppliers, stakeholders, and financial institutions. Lastly, one of the biggest competitors of Coca-Cola is Pepsi.

Mission

The mission of Coca-Cola is to refresh the world, inspire the moments of optimism and happiness, create value and make differences.

Vision

Coca-Cola’s vision is to achieve sustainable and quality growth in the long run. Moreover, the vision includes bringing a portfolio of quality products and services to the world that satisfies the needs of the customers to gain customers’ satisfaction and maximize the profits.

COMPANY’S HISTORY

Coca-Cola was formulated at the Eagle Drug and Chemical Company, a drugstore in Georgia, by Dr. John Pemberton in 1886, as a coca wine called Pemberton’s French Wine Cola. The company was established to sell three products such as French Wine Cola, Pemberton’s Globe Flower Cough Syrup, and Pemberton’s Indian Queen Dye Hair. The price of the Coke was 5 cents per glass and was available at the largest Pharmacy of Atlanta, known as Jacob’s Pharmacy.

Dr. Pemberton sold shares of his business to multiple partners with the majority of interest sold to the well-known business person in Atlanta, Asa Griggs Candler. Mr. Candler introduced Coca-Cola as a carbonated soft drink in the market. Under the leadership of Candler, the distribution of Coca-Cola expanded to soda fountain outside Atlanta. Moreover, Dr. Pemberton sold other rights to four more business people such as A.O Murphy, C.O. Mullahy, J.C Mayfield, and E.H Bloodworth.

Coca Cola sold its first bottle on March 1984. Moreover, Coca-Cola’s bottles have been an inspiration for the artist around the world for many years. Furthermore, Coca-Cola’s first marketing effort was executed through coupons and promoting free samples of the beverages. The advertisement of the brand started on the radio back in the 1930s and on the television in 1950. Presently, Coca-Cola is advertised on more than 500 channels around the world, which help the company to attract more customers, and gain customers’ advantage.Sustainability Strategy Of Coca-Cola Case Solution

Most importantly, the name of Coca-Cola was suggested by the bookkeeper, Frank Robinson. Moreover, the bottling business started in the year 1899 by two well-known business-people, Joseph. B Whitehead, and Benjamin F. Thomas. Both of them safeguarded the rights to bottle and sold Coca-Cola in the United States, by the Coca-Cola Corporation. Furthermore, Coca-Cola merged some of its operations with two large groups such as BCI holding company and John Lupton franchises to establish Coca-Cola Enterprise Inc..................

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