Sustainability: How Stakeholder Perceptions Differ from Corporate Reality Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Strong reputation widely recognized as the most valuable asset of the company and the stability has become an important component of corporate reputation. Many stakeholders, clients for investors, employees, purchasing managers report that sustainability is an important factor in decision-making. However, the stability of messages have become ubiquitous, almost table stakes for most large companies. In such an active market, especially for firms that do not pursue leadership positions, it is difficult for a company to use sustainability to create meaningful differentiation from competitors and thus benefit from their investment. There is often a gap between the perception of key stakeholders and the firm. Companies that integrate sustainability into their culture and business practices are better able to ensure the sustainability messages in basic communications "Hide
by John Peloza, Moritz Loock, James Cerruti, Michael Muyot Source: California Management Review 24 pages. Publication Date: November 1, 2012. Prod. #: CMR523-PDF-ENG