A powerful reputation is broadly admitted to be the most valuable asset of a company, and sustainability has become an important component of corporate standing. Many stakeholders, from customers to investors to workers to purchasing managers, report that sustainability is an important factor in their decision-making process. However, sustainability messages have become ubiquitous-almost table positions- for big companies.
In such an active marketplace, particularly for firms who have not pursued leadership places, it's not easy for businesses to use sustainability to generate purposeful distinction from competitors and thus profit away from their investments. There is often a major gap between company performance and stakeholder understandings. Companies that incorporate sustainability into business practices and their culture are capable to incorporate sustainability messaging into mainstream communications.
Sustainability How Stakeholder Perceptions Differ from Corporate Reality case study solution
PUBLICATION DATE: November 01, 2012 PRODUCT #: CMR523-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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