Technological:
The main focus of the company is always on using the best use of the technology to make the production process more effective and efficient, as well. High-tech machinery has been used by Tetra Pak for the packaging and production of the products.
Porter's Five Forces Analysis:
Threat of New Entrants:
The competition in the Tetra packaging industry is high as the new entrants are aggressive for entrance in the markets and making hostile measure to cover the market share within the Indian market.
Bargaining Power of Buyers:
As the company is involved only in providing the milk and liquid products like juices and creams, the manufacturers have a huge amount of influence because the company is highly dependent upon it which increases the bargaining power of buyers.
Bargaining Power of Suppliers:
The company required different variety of raw materials in the manufacturing of tetra packs therefore; the company has to deal with many suppliers which increases the bargaining power of suppliers.
Competition within the industry:
The competitors within the industry are growing as the society is becoming more aware of the importance and benefits of packaged food items which in turn is increasing interest of entrepreneurs towards this industry.
Threat of Substitutes:
The business is known to be highly Capital intensive therefore threat for substitutes is partially low in this industry. As the competitors are few in the market, therefore; the company is less vulnerable from the substitutes.
Tetra Pak as environmentally friendly business:
Sustainability is the ability to keep up a particular status or process in existing frameworks. The most regular utilization of the expression "sustainability" is linked with organic or human classification in the connection of nature. The ability of an ecosystem to keep up benefit for a delayed period is additionally manageable quality.
The part of recycling to protecting our surroundings and thus to live in a sustainable manner is significantly more vital than most individuals figure it out. Recycling is the foundation for sustainability. The rate that we are devouring natural assets and the planet's natural capital can't be managed without utilizing them up in the long run.
Recycling is the most critical some piece of the response to the inquiry of living sustainable. As opposed to discarding significant materials where it additionally makes a huge effect on nature and the shifted biological systems that inter-connected recycling can recoup these important materials that are sourced from the key characteristic capital of the planet.
Companies like Tetra Pak always maintain their focus on reusing and recycling of used products by consumers because providing sustainable growth and environmentally friendly business is the key for market growth. When Tetra Pak decided to reuse PCCs it was going past what the current regulations and business sector strengths needed. In India, the company soon realized about no positive response from the Indian Government therefore; the company started to make planning about how recycling and other four competencies can be achieved. The casual waste quality fastens in India neglected to incorporate the waste created by Tetra Pak's containers. As an after effect of this disappointment, most containers wound up in landfills or were blazed for the little divide of aluminum. There was very little force from the client (organizations) or the shopper, yet there were climbing desires from other civil public opinion accomplices that pushed Tetra Pak to address this issue. As the offers of Tetra Pak containers expanded exponentially, the requirement for an answer to tackle the problem of post-buyer waste got more pressing.
Four pillars of competitive strategy:
The current philosophy of Tetra Pak is based on environmental responsibility. In order to achieve the sustainability in the environment, the company has made certain measures formally known as four R's. The elements of this philosophy are renew, reduce, recycle and responsible. According to the company's values, the product is effective and good if it can be renewable. Second element of the philosophy is reduce which includes a reduction in the usage of extra materials. Third element contains the concept of recycle which is a process through which waste materials like cartons can be used to develop new products. The last element in the philosophy is responsible which means the company needs to operate honestly within the environment.......................................
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