Susie Mulder must decide how to direct NIC ZOE-the women's apparel brand she had recently joined as CEO- from its startup phase into a development phase that is disciplined.
With growing sales, a successful product line, and informed private equity investors, NIC ZOE seems perfectly positioned for growth, but the company is fighting to carry out efficiently and senior managers are ripped about a vital decision: whether to go into ecommerce or not.
Susie Mulder at NIC+ZOE case study solution
PUBLICATION DATE: December 08, 2014 PRODUCT #: 415043-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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