Madurai District Cooperative Milk Producers' Union Ltd. also known as Madurai Aavin Milk Dairy (MAMD) is one of the largest dairies in the southern state of Tamil Nadu, India. One of the main activities in the supply chain was MAMD milk procurement from farmers, as well as provide the necessary facilities to input them. Procurement conducted forming village-level milk producers cooperatives (MPC). supply of raw milk from farmers around Madurai Aavin to declining, while the demand is increasing. Several strategies studied Aavin to meet demand their flagship product, the "premium milk". Aavin faced with two problems: 1. Forecasting demand for milk premiums and 2. Meeting the demand in an optimal way in order to maximize their profits. "Hide
by Unnikrishnan Dinesh Kumar, P. Arun Pandian, Nachiappan SP Source: Indian Institute of Management, Bangalore 9 pages. Publication Date: December 1, 2011. Prod. #: IMB341-PDF-ENG
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