Supply Chain Management Cases

William Cheung entered the fashion industry in a different manner than the Vivienne Tam and Shanghai Tang. He started working for a modest wholesaler known for its clothing and apparel industry. He sharpened his instincts design creation hit apparel products for wholesale company. To ensure the business, he had to learn about the entire supply […]

This case focuses on the Black Coffee Canyon, as it begins to develop its own strategy for the second decade of the firm. Founded in 1993, Black Canyon grew to become the largest network of stores in Thailand in 2003. During the first decade, Black Canyon grew from one location to 78 outlets, serving a […]

In July 2008, the Deputy Chairman, General Electric (GE), President and Chief Executive Officer (CEO), GE Energy Infrastructure, thinking about the fact, GE has to re-enter the market for wind power in India. Financial incentives have been announced by the Government of India for wind operators that generate power through wind energy. These incentives can […]

Madurai District Cooperative Milk Producers’ Union Ltd. also known as Madurai Aavin Milk Dairy (MAMD) is one of the largest dairies in the southern state of Tamil Nadu, India. One of the main activities in the supply chain was MAMD milk procurement from farmers, as well as provide the necessary facilities to input them. Procurement […]

Unilever Lipton Tea Company has been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faces challenges in how to move forward with the transformation of more complex parts of the supply chain and how to market a sustainable tea in emerging markets such as India. “Hide by Rebecca […]