Supply Chain Management Cases

With increasing pollution and congestion, European car manufacturers were concerned that the government may eventually ban conventional cars from city centers. Smaller cars had the opportunity to avoid a ban. Manufacturer of Swatch watches, SMH AG (Swiss Corporation for Microelectronics and Watchmaking Industry, Ltd), a new idea of ​​the environment, but stylish ultracompact cars. Smart […]

Mary Kay is one of the most famous direct selling cosmetics, women in the world. Its channel strategy is to use independent consultants beauty, who are independent distributors sell directly to consumers. His compensation plan is multilevel, providing a commission to distributors on their own sales as well as sales of distributors they recruit. At […]

Numico, the second largest European producer of baby food, decided to refocus its strategy in its core markets, after the ill-fated invasion of the U.S. market vitamin, which left her with heavy losses. An integral part of this strategy is the launch of new and innovative products to previously untapped needs. The next task facing […]

Michaels Stores Craft is the largest arts and crafts retailer in the United States and the world. Its CEO, Michael Rouleau, wants to expand the network to 1,000 stores by 2006. The main constraint is the lack of financial literacy Michaels’ supplier base, which consists of more than 1,000 suppliers, many of which are small, […]